Social Media Marketing Strategies

Posted on June 15, 2015 @ 4:53 am

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Nowadays, businesses have greater opportunities to market themselves as a result of the internet. A small business’ budget and resources can be difficult to heap up. However presently, with social media, marketing is generally free. Nonetheless, it is still time-consuming however it is inexpensive as opposed to print and digital advertising. What I plan on doing here is to provide you with insights on how a small online business can work and grow through minimum expense marketing strategies.


Social media platforms

If you haven’t yet started using social media, it’s about time to start doing so. There are many platforms which you can choose from such as Facebook, Twitter, LinkedIn and Google+. Instagram and Pinterest are platforms you might want to use if you are selling a highly visual product since you would want users to see your images frequently. If social media is overwhelming your business, you might find it better to use only one platform. Social media works by connecting yourself with platform users by sharing you content, posting your ideas in discussions, commenting on users’ responses, offering help and relevant information and overall engaging with a wide community of users.

Advertising

Small businesses should still advertise. Marketing is a key tool for the success of small businesses. Through social media such as Facebook, you can create a business page and use Facebook advertising. Google ads is another opportunity which your small business can grab hold of. Your adverts will pop onscreen of Facebook and Google users who will automatically come into contact with your website on the click of a button.

Many customers regularly go through social media before they make a purchase. They search through products and read reviews for products and services. If they like your product, they will recommend it to other users. This brings us to reviews and testimonials. These are very important to your business. Social media provides you with the opportunity of having customers leaving you good feedback for potential customers to see. You can even take a snap shot of these testimonials from your social media account and place it on your website.

E-mail marketing

E-mail marketing is a rather conventional however effective means of making customers aware of your products or services. This can be used as a counterpart to social media advertising. E-mails provide your business with the opportunity of giving the customer information about your product or service. I use this on a regular basis. Start by creating a landing page on your website so that users subscribe to your mailing list in exchange for a freebie. Once you have a database, exploit its potential by keeping a constant update of your products and services. Remember to always provide interesting information your users will want to read about. Keep it fresh by listing special offers and enhance these every now and then. A game-changer to increase the open range is the subject line. Keep it short, simple and to the point ideally generating the user’s curiosity.

Broaden your perspectives and take on the new role of online media advertising today if you haven’t already done it. Invest some time in social media and I can guarantee that it won’t be disappointing at all.

Makis Mourelatos

WordPress Security Engineer at FixMyWP
WC Athens 2016 co-organizer, WP Support and Security Aficionado, Wannabe Kitesurfer.

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