Best practices for handling website errors and broken links.

Posted on April 22, 2023 at 12:00 am

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As more and more business transactions are conducted online, it is crucial for companies to ensure that their websites are functioning correctly at all times. Website errors and broken links can not only damage a company's reputation, but also result in lost revenue. While some errors may be minor, others could lead to significant issues that affect the functionality and usability of a website.

In this article, we will delve into the best practices when it comes to handling website errors and broken links, including conducting regular audits, implementing 301 redirects, creating custom error pages, and monitoring website uptime. We will also provide tips on utilizing Google Search Console to identify and fix crawl errors, prioritizing user experience, ensuring website backups are created and regularly updated, and implementing effective caching mechanisms.

By understanding how to identify and handle website errors and broken links, businesses can improve their online presence, enhance user experience, and avoid potential revenue losses. These topics are important and relevant for anyone involved in website management or online transactions. So, let's dive in and explore the best practices for handling website errors and broken links.

Conducting Regular Website Audits for Broken Links and Errors

Conducting regular website audits is crucial for maintaining the health and usability of your website. Broken links, missing images, and error messages can negatively impact your website's user experience and SEO rankings. In fact, 88% of visitors are less likely to return to a website after a bad experience, according to a study by Gomez.

One of the most common errors on websites is broken links. A broken link occurs when a hyperlink leads to a page that no longer exists, resulting in a 404 error. Broken links can harm SEO rankings and frustrate users who are attempting to find information on your website.

To prevent broken links, it is important to conduct regular audits of your website's links and fix any issues that arise. There are many tools available to help with this process, such as broken link checkers like the one provided by Ahrefs. These tools crawl your website for broken links and provide a report with information on the link's location and status code.

Another important aspect of website audits is identifying and fixing other errors. Common errors include missing images, slow loading pages, and server errors. Google Search Console is a great tool to identify and fix crawl errors, which can occur when search engines are unable to access pages on your website.

By conducting regular website audits, you can ensure that your website is functioning properly and providing a positive user experience. This will increase user satisfaction, improve SEO rankings, and ultimately drive more traffic to your website.

In the next section, we will discuss how to implement 301 redirects for broken links to avoid 404 errors.

Implementing 301 Redirects for Broken Links to Avoid 404 Errors

Broken links can be detrimental to user experience and negatively impact your website's search engine optimization (SEO) efforts. When a user clicks on a link that leads to a 404 error page, it can result in frustration and a negative perception of your website. Additionally, broken links can signal to search engines that your website content is outdated or not well-maintained, leading to a decrease in search engine rankings.

Implementing 301 redirects is an effective solution to avoid 404 errors and improve user experience on your website. A 301 redirect is a permanent redirect from one URL to another. By redirecting the broken link to a functional page on your website, users will be able to navigate seamlessly and efficiently without facing error messages.

Moreover, implementing 301 redirects can also positively impact your SEO efforts. When search engines encounter a 301 redirect, they will update their index to reflect the new URL and transfer the authority or link equity from the original URL to the redirected page. In this way, 301 redirects can preserve the value of inbound links and improve the overall health and relevance of your website.

To implement 301 redirects, you can use a variety of tools and methods. For instance, if you are using a content management system (CMS) like WordPress, you can install a plugin like Redirection or Yoast SEO to manage your redirects. Alternatively, you can edit your website's .htaccess file to set up redirects manually.

When implementing 301 redirects, it is important to ensure that the redirected page matches the intent and content of the original URL. If the redirected page does not adequately substitute the original content or if multiple redirects occur between the original and final page, it can lead to a negative user experience and harm your SEO efforts. Therefore, it is crucial to perform regular website audits to identify any broken links and implement 301 redirects as necessary.

By implementing 301 redirects, you can improve your website's user experience, preserve link equity, and positively impact your SEO efforts. To learn more about 301 redirects and how to implement them effectively, check out Moz's guide on redirect types.

Creating Custom Error Pages to Provide User-Friendly Messages

When website visitors encounter an error message, it can be frustrating and confusing. Custom error pages can help to alleviate this frustration by providing clear, concise messages that guide users back to the website's primary content. By creating custom error pages, website owners can provide a more positive user experience and keep visitors engaged with their site.

Custom error pages should include the following information:

  • A clear and concise error message that explains what went wrong
  • Navigation options to help users return to the website's primary content
  • Contact information for the website owner or support team, in case users need further assistance

Custom error pages should also match the overall design and branding of the website, to ensure a consistent user experience.

Creating custom error pages is a relatively simple process that can be done using basic HTML and CSS. Website owners can create an error page from scratch, or modify a pre-existing template to match their needs.

Here is an example of a custom error page:

Custom Error Page

In this example, the error message is front and center, along with clear navigation options to help the user return to the primary content. The design matches the website's branding and provides a professional look and feel.

If website owners are not comfortable creating custom error pages themselves, they can use tools such as Google's Optimize 360 to create and test different versions of error pages to see which one performs the best.

By creating custom error pages, website owners can provide a better user experience and keep visitors engaged with their site.


Monitoring website uptime and responding to downtime incidents promptly

One of the most crucial aspects of website management is ensuring that the website stays up and running at all times. Website downtime can have severe consequences, including lost revenue, decreased user trust, and negative impacts on search engine rankings.

According to a report by Gartner, the average cost of network downtime is $5,600 per minute, with a range of $140,000 to $540,000 per hour. This illustrates just how costly downtime incidents can be for businesses.

To avoid or minimize downtime, it is necessary to monitor website uptime continuously. Various website monitoring services are available, ranging from basic uptime checks to more in-depth monitoring that includes the website's entire infrastructure.

When a downtime incident occurs, the website administrator should be notified immediately. This can be achieved through email alerts, SMS messages, or mobile push notifications, depending on the monitoring service used.

It is crucial to respond to downtime incidents promptly. The longer a website is down, the greater the impact on revenue and user trust. The website administrator should have a clear plan of action in place in case of downtime. This should include steps such as notifying the necessary stakeholders, troubleshooting the issue, and providing regular updates on the resolution progress.

In addition to monitoring website uptime, it is also necessary to review downtime incidents to identify patterns or trends. This information can be used to improve website infrastructure and avoid similar issues in the future.

Overall, monitoring website uptime and responding to downtime incidents promptly is essential for ensuring consistent website performance and minimizing negative consequences. By investing in website monitoring services and having a clear plan of action in place, website owners can reduce the risk of downtime incidents and maintain a positive user experience.

Here are some recommended resources for monitoring website uptime:

  • Pingdom
  • UptimeRobot
  • Site24x7

Utilizing Google Search Console to Identify and Fix Crawl Errors

Google Search Console is a free tool provided by Google that allows website owners to monitor and manage their website's presence in Google search results. One of the key features of this tool is the ability to identify and fix crawl errors.

Crawl errors occur when Google's bots are unable to access and index pages on your website. This can happen for a variety of reasons, such as broken links, server errors, or pages that are disallowed in the robots.txt file.

To identify crawl errors in Google Search Console, follow these steps:

  1. Log in to your Google Search Console account.
  2. Click on your website property.
  3. Click on the "Coverage" report in the left-hand menu.
  4. Review the list of error types to identify any crawl errors.

Once you have identified crawl errors, it's important to take steps to fix them. Here are some common strategies for fixing crawl errors:

  1. Fix broken links: Use a tool like Screaming Frog or Ahrefs to identify broken links on your website and update them with the correct URL.

  2. Implement 301 redirects: If a page has been permanently removed, use a 301 redirect to redirect any traffic and link juice to a relevant page.

  3. Update your robots.txt file: Review your robots.txt file to ensure that it does not disallow crawling of pages that should be indexed.

  4. Check server logs: Review server logs to identify any server errors that may be causing crawl issues.

By regularly monitoring and fixing crawl errors in Google Search Console, you can ensure that your website is visible and accessible in Google search results. This also improves the overall user experience of your website, as users are more likely to find the information they are looking for.

For more information on how to utilize Google Search Console effectively, check out this guide by Google.

Prioritizing User Experience by Minimizing Error Occurrences

As a website owner, you should always prioritize user experience. One of the biggest factors that impact user experience is errors. Errors can range from broken links to server issues and can significantly impact the user's ability to engage with your website.

To prioritize user experience, it's important to minimize error occurrences as much as possible. Here are a few reasons why:

  • Higher bounce rates: If your website has errors, users are more likely to bounce off your site. According to a survey on website bounce rates, 88% of online consumers are less likely to return to a site after a bad experience.
  • Negative word-of-mouth: If a user experiences multiple errors on your site, they're more likely to share that experience with others. According to a study by Zendesk, 95% of customers share bad experiences with others.
  • Lower conversion rates: If users can't access the information they need or complete a purchase due to errors, your conversion rates will suffer. According to a survey by Econsultancy, 88% of online visitors are less likely to return to a site after a bad experience.

So, how can you minimize error occurrences and prioritize user experience?

One way is to conduct regular website audits for broken links and errors. This will help you identify errors on your site before they impact users. You can also utilize Google Search Console to identify and fix crawl errors. Additionally, implementing 301 redirects for broken links can help avoid 404 errors and improve the user experience.

Creating custom error pages is another way to prioritize user experience. Instead of generic error messages, a custom error page can explain the issue and provide users with alternative options. For example, if a page is temporarily down, the error page can include links to related pages or suggest the user try again later.

In conclusion, minimizing error occurrences is crucial to prioritize user experience. By conducting regular website audits, utilizing Google Search Console, implementing 301 redirects, and creating custom error pages, you can significantly reduce the impact of errors on your site. This can lead to lower bounce rates, positive word-of-mouth, and higher conversion rates. Take the time to prioritize user experience and your users will thank you for it.

Ensuring Website Backups are Created and Regularly Updated in Case of Application Errors or Data Loss

One of the most important things you can do to protect your website from data loss and application errors is to ensure that your website is regularly backed up. Without proper backups, you risk losing your website, data, and all the hard work you have put into it. Here are some ways you can ensure that your website is backed up:

Choose a Reliable Backup Solution

There are many backup solutions available online, but not all of them are reliable. Choose a reliable backup solution that guarantees secure backups and easy restoration of data. It's important to ensure that the backup solution you choose is compatible with your website and hosting provider.

Backup Your Website Regularly

Backups should be done regularly and consistently to ensure that all data is captured and stored securely. Depending on website activity and updates, backups should be done weekly, monthly, or quarterly. Setting a backup schedule on your backup solution will ensure that backups are performed automatically at regular intervals.

Store Backups in a Secure Location

It's not enough to just create backups, you also need to make sure that they are stored in a secure location. The location should be separate from your website server, and preferably in a different physical location to protect against disasters that might affect your website's server. Cloud storage solutions such as Dropbox, Amazon S3, and Google Drive can provide a secure offsite backup option.

Test Your Backups

It's not enough to just create backups and store them in a secure location; you also need to regularly test your backups to make sure they work and can be easily restored. This is particularly important following significant changes to your website such as a major update or redesign.


Ensuring regular and reliable backups is essential for protecting your website and data. By setting up a proper backup strategy, you will be able to bounce back quickly from any application errors and data loss incidents. Creating reliable backups is one of the best practices for website maintenance and security.

Implementing efficient caching mechanisms to reduce server errors and website performance issues

One of the most effective ways to reduce server errors and improve website performance is by implementing caching mechanisms. Caching is the process of storing frequently accessed data in a temporary storage location, which can be accessed quickly and easily when requested.

Caching can significantly reduce the time it takes for web pages to load, improving the overall user experience and reducing the load on servers. In fact, according to Google, a one-second delay in page load time can result in a 7% reduction in conversions.

There are various caching mechanisms that can be implemented to improve website performance, including browser caching, server-side caching, and content delivery networks (CDNs).

Browser caching involves storing static files, such as images and JavaScript files, on a user's device so that they don't have to be downloaded every time a user visits the website. This can significantly reduce page load time and improve website performance.

Server-side caching involves caching frequently accessed data, such as database queries and frequently performed calculations, on the server-side to reduce the load on the server and improve website performance. This can also improve the speed of dynamic web pages.

Content delivery networks (CDNs) involve storing website data on various servers worldwide, allowing users to access the website through servers located closer to them. This can significantly reduce page load time and improve website performance, especially for users located far away from the website's host server.

Implementing caching mechanisms can be done through various methods, including using plugins or solutions provided by web hosting providers. For example, WordPress caching plugins like WP Fastest Cache and W3 Total Cache can help improve website performance.

In conclusion, implementing efficient caching mechanisms is a critical step in reducing server errors and website performance issues. By reducing page load times and improving website performance, more users are likely to engage with your website and ultimately convert.

In conclusion, handling website errors and broken links is a crucial aspect of maintaining a top-performing website. By regularly conducting website audits, implementing 301 redirects, creating custom error pages, monitoring website uptime, utilizing Google Search Console, prioritizing user experience, ensuring website backups, and implementing efficient caching mechanisms, website owners can effectively reduce error occurrences, enhance the user experience, and improve website performance.

One of the most important aspects of website maintenance is conducting regular website audits that identify and address broken links and errors. Implementing 301 redirects for broken links to avoid 404 errors is equally important in maintaining website performance and ensuring that users can access your website's content reliably. It is equally important to create custom error pages that provide a user-friendly message to users when they experience an error on your website.

Monitoring website uptime and responding to downtime incidents promptly is necessary for ensuring that your website is available to users at all times. Additionally, utilizing Google Search Console to identify and fix crawl errors can help identify and address issues that could negatively impact website performance.

Maintaining website backups is another crucial aspect of website maintenance as it can help restore website data and applications in the event of data loss. Finally, implementing efficient caching mechanisms can help reduce server errors and improve website performance.

By following the best practices outlined in this article, website owners can improve website performance, enhance the user experience, and reduce error occurrences. It is important for website owners to prioritize website maintenance and regularly implement these practices to ensure the long-term success of their websites. We hope this article has provided valuable insights and recommendations on how to handle website errors and broken links, and we encourage website owners to take action to implement these best practices on their websites.

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