Website Errors and Broken Links

Posted on March 10, 2023 at 12:00 am

No Comments

In today's world, a website is often the first point of contact between a customer and a business. It's imperative to ensure that the website is running smoothly, without any errors or broken links, to provide a positive user experience. Despite the best efforts of developers and designers, however, errors and broken links can inevitably occur.

A website error refers to any problem or mistake encountered by users while accessing a website. Broken links, on the other hand, are links that lead to pages that no longer exist or have been moved. Both website errors and broken links can lead to frustration among users and potential customers, and can even result in lost revenue for businesses.

In this article, we will explore the different types of website errors, causes of broken links, how to detect and fix them, and the impact of website errors on SEO. We will also provide strategies for preventing website errors and best practices for handling them. Additionally, we will discuss the importance of website maintenance and the benefits of hiring a professional for website maintenance. Finally, we will provide a list of factors to consider when choosing a website maintenance service.

Whether you are the owner of a small business, an online retailer, or a blogger, it's important to understand the impact of website errors and broken links on your online presence. By following the strategies and best practices outlined in this article, you can improve the user experience, ultimately leading to higher conversions and better customer retention.

Types of Website Errors

Maintaining a website is a complex task that requires constant effort and attention. Despite best efforts, websites experience various types of errors that can compromise their performance, usability, and SEO. Understanding the types of website errors that commonly occur can help you identify and fix problems quickly.

1. 404 Errors

One of the most common website errors is the 404 error, which occurs when a page cannot be found on the server. This error can be caused by a broken link, an incorrect URL, or a deleted page. According to SEMrush, 404 errors affect nearly 10% of all websites.

2. Slow Loading Speed

A slow-loading website is a major problem that can lead to lower user engagement, higher bounce rates, and lower ranking on search engine results pages. According to Google, if a page takes longer than 3 seconds to load, users are likely to abandon it.

3. Server Errors

Server errors occur when the server is unable to fulfill the user's request. These errors can be caused by a variety of issues, such as a malfunctioning plugin, coding error, or server overload. According to TechJury, on average, websites experience about 87 hours of downtime per year due to server errors.

4. Broken Links

Broken links are links that lead to non-existent pages or dead ends. These types of errors are often caused by outdated content, frequent website changes, and website migrations. According to BrokenLinkChecker, the average website has about 177 broken links.

5. Duplicate Content

Duplicate content occurs when the same content appears on different pages of a website or on different websites. This can negatively impact SEO by causing search engines to lower their ranking of the website. According to Moz, 29.8% of websites have duplicate content issues.


It's critical for website owners to stay aware of the types of website errors that can occur and take steps to prevent them. Regular prevention, maintenance, and error handling procedures can ensure that your website runs smoothly, providing users with a seamless browsing experience, which in turn can lead to improved SEO and increased traffic.

Causes of broken links

One of the most frustrating experiences for website visitors is encountering a broken link. Broken links occur when a page linking to another page fails to lead the user to the intended destination. Websites with a high number of broken links can be a significant source of frustration for users, leading to a decrease in user engagement and ultimately affecting the website's overall performance.

Some of the primary causes of broken links include:

1. Website redesigns and content updates

Website redesigns or updates that involve changes to site navigation or changes in content structure can lead to broken links. These errors may occur when historical links were not updated or when new pages were not correctly linked to other pages within the site, potentially leading to 404-errors.

2. Domain name changes

When a website moves to a new domain name, links pointing to the old domain name will likely be broken, resulting in error pages.

3. External links to other websites

When external websites change their URLs or remove content entirely, links on other websites pointing to the outdated page will result in broken links or dead ends.

4. Technical issues

Technical issues such as server errors, network connectivity problems, and file permission issues could lead to broken links.

5. Bad website structure and poor link practices

Old website structures, carelessly added links, and outdated link shortening methods that may have been acceptable in the past but are not anymore can lead to broken links.


In conclusion, broken links often lead to a negative user experience and can impact a website's traffic, search engine rankings, and brand reputation. It is essential to start addressing the causes of broken links as soon as possible to prevent negative consequences. In the next section, we will discuss how to detect broken links and offer tools that can help fix them.

How to detect broken links

Detecting broken links on your website can be a tedious and time-consuming task, but it's an important step in keeping your site functioning properly. Broken links, also known as dead links, are links that lead to pages or resources that no longer exist. They can harm your website's usability, credibility, and search engine optimization (SEO). In fact, Google considers broken links a negative ranking factor.

Here are several ways to detect broken links on your website:

1. Use a broken link checker tool

There are many online tools that can scan your website for broken links and provide a report of the URLs that need fixing. Some of the most popular tools include:

  • Google Search Console: This free tool from Google can help you identify broken links, crawl errors, and other issues that affect your website's performance in search results.
  • Dead Link Checker: This tool allows you to check individual pages or entire websites for broken links. It highlights the broken links in red and provides a detailed report of the URLs that need to be fixed.
  • W3C Link Checker: This tool checks HTML and XHTML documents for broken links, anchors, and references. It also provides a summary of broken links and warnings.

2. Manually check your website

Another way to detect broken links is to manually check your website for links that lead to 404 pages or other error pages. This can be time-consuming, especially if your website has hundreds or thousands of pages, but it's a good way to ensure that all of your links are functioning properly.

To check your website manually, you can:

  • Click on each link on your website and see where it leads.
  • Check your website's sitemap to ensure that all of your pages are included and that they link to each other correctly.
  • Use a browser extension like Check My Links to crawl your website and quickly identify broken links.

3. Monitor your website regularly

It's important to check your website for broken links on a regular basis, especially if you frequently update your content or add new pages. You can set up alerts or use a monitoring tool to notify you of broken links as soon as they occur. This can help you fix them before they cause any damage to your website's credibility or SEO.

Overall, detecting broken links is an essential part of website maintenance. By using tools, manually checking your site, and monitoring it regularly, you can ensure that all of your links are functioning properly and providing a positive user experience for your visitors.

Tools to Fix Broken Links

Fixing broken links is an important part of website maintenance, and fortunately, there are several tools available that can help with this task. These tools vary in their features and pricing, but all aim to make it easier to find and fix broken links on your website. Here are some of the most popular tools for fixing broken links:

1. Google Search Console

Google Search Console is a free tool offered by Google that can help you identify broken links on your website. The tool allows you to crawl your website and get a report of all of the broken links it finds. With this information, you can fix the broken links and prevent further issues.

2. Dead Link Checker

Dead Link Checker is a website that offers a free broken link checker. With this tool, you can enter the URL of your website and the tool will crawl your site and identify any broken links it finds. The tool offers both free and paid plans, with the paid plans offering more features and the ability to check more links.

3. Ahrefs

Ahrefs is a popular SEO tool that offers a broken link checker as part of its suite of features. With Ahrefs, you can enter the URL of your website and get a report of all of its broken links, along with other SEO metrics. The tool offers both free and paid plans, with the paid plans offering more features and more frequent crawl times.

4. W3C Link Checker

W3C Link Checker is a free broken link checker offered by the World Wide Web Consortium. With this tool, you can enter the URL of your website and the tool will crawl your site and identify any broken links it finds. The tool also offers advanced options for customizing the crawl and results.

5. Broken Link Checker Plugin

The Broken Link Checker Plugin is a popular WordPress plugin that can help you find and fix broken links on your WordPress website. The plugin scans your site for broken links and allows you to edit the links directly from the plugin dashboard. While the plugin is free, it can slow down your website if not configured properly.

These tools are just a few examples of the many options available for fixing broken links. When choosing a tool, it's important to consider the features and pricing, as well as how often the tool will crawl your website. By regularly using a broken link checker, you can keep your website running smoothly and improve its SEO.

Impact of Website Errors on SEO

Website errors, including broken links, can have a major impact on your website's search engine optimization (SEO) and ranking. Search engines like Google use complex algorithms to determine which websites to show on their search engine results pages (SERPs). These algorithms take into account a variety of factors, including the user experience of your website visitors.

If your website is riddled with errors and broken links, search engines may view it as low-quality and potentially dangerous for users. This can result in a lower ranking on the SERPs, making it harder for users to find your website.

According to a study by SEMrush, broken external links were declared the third biggest website error that can affect SEO. According to their research, a website with a large number of broken external links may lose up to 5% of its overall traffic. This is a significant impact, especially for small businesses that rely on their website for generating leads and sales.

In addition, website errors can also impact the user experience. Broken links and other errors can frustrate visitors, causing them to leave your website and seek information or products elsewhere. A high bounce rate, or the percentage of visitors who leave your website after viewing only one page, can negatively impact your SEO as search engines consider it as a sign of poor user experience.

It is essential to regularly check your website for errors and fix them promptly to prevent negative impacts on your SEO. In the following sections, we will discuss strategies for preventing and fixing website errors and broken links.

If you don’t have the technical skills, you can hire a website maintenance service to do this for you. In the next section, we'll cover the benefits of hiring a professional for website maintenance and the factors to consider when choosing a website maintenance service.

Strategies for Preventing Website Errors

Website errors can cause serious damage to your website's reputation and search engine ranking. That's why it's important to take preventive measures against errors that impact website performance. Here are some strategies to consider:

Conduct Regular Website Audits

One of the most effective ways to prevent website errors is to conduct regular website audits. This will help you identify any issues or potential problems before they become more significant. Website audits should focus on code errors, broken links, inconsistent formatting, and other issues that can affect website performance.

Update Your Website Regularly

Outdated content can lead to broken links and other website errors. Updating your website regularly not only keeps your content fresh but also helps prevent issues related to outdated information.

Use Quality Assured Code

Ensure that your website code has undergone quality assurance checks to prevent potential issues like syntax errors. Poor quality code can lead to website crashes and broken pages, resulting in a poor user experience.

Invest in Secure Hosting

Choosing a secure web host is another preventative measure against website errors. The hosting provider should offer reliable security measures, backups, and checks to confirm that the website is up-to-date with the latest versions and patches.

Train Your Staff

Your personnel should be educated to avoid website mistakes leading to security errors such as improper file permissions, insecure passwords or lack of encryption. Providing regular training can help reduce the chances of website errors and potential cyberattacks.

While each of the strategies outlined above can help prevent website errors, mistakes invariably happen and taking preventive measures is about enhancing the website security levels. Stay guarded from potential cyberattacks and adopt a proactive approach for maintaining an excellent user experience.

Importance of Website Maintenance

Maintaining a website is important to ensure optimal functionality, user experience, and search engine optimization. Here are some key reasons why website maintenance should be a top priority for website owners:


Websites are susceptible to hacking, malware, and other security threats. Regular website maintenance ensures that security systems are up-to-date, and any vulnerabilities are quickly identified and addressed. According to a report by Cybersecurity Ventures, cybercrime is expected to inflict damages of $6 trillion annually by 2021. Proper website maintenance can reduce the risk of potential security threats and keep your website and visitors safe.

User Experience

Regular website maintenance can improve user experience by ensuring that your website is easy to access and navigate. By performing regular updates and fixing broken links, you can prevent errors such as broken images or pages not loading correctly. This improves the user experience, reduces bounce rates, and increases the chances of visitors returning to your site.

Search Engine Optimization (SEO)

Website maintenance is essential for improving search engine rankings. Search engines like Google prioritize websites that are regularly updated with quality content and have fast loading speeds. By regularly updating your website, you can improve your chances of ranking higher in search engine results pages (SERPs), which can attract more traffic to your site.

Website Performance

Slow-loading websites can lead to poor user experience and negatively affect website traffic. Regular website maintenance helps keep your website running smoothly by cleaning up excess code, optimizing images, and compressing files. Implementing these updates can speed up website loading times, improve website performance, and positively impact user experience.

Website Reputation

Your website is a reflection of your business and brand. Websites with outdated content, broken links, or security issues negatively impact your online reputation. Regular website maintenance allows you to ensure that your website is up-to-date and functioning correctly, giving visitors a positive impression of your business or organization.


Website maintenance is crucial for maintaining the security, functionality, user experience, and search engine optimization of your website. Failing to maintain your website can negatively impact SEO rankings, and user experience as well as the reputation of your business. By implementing regular website maintenance, you will improve your website's overall performance and ensure that it is functioning at its full potential.

Benefits of Hiring a Professional for Website Maintenance

Maintaining a website can be a time-consuming task, especially if you lack technical skills. It requires a lot of effort and expertise to keep your website updated, secure and running smoothly. This is where hiring a professional for website maintenance comes in handy. In this section, we’ll explore the benefits of hiring a professional for website maintenance.

Better Website Performance

One of the benefits of hiring a professional for website maintenance is improved website performance. A professional knows the best practices for website maintenance that can improve website speed, reduce load time and increase website functionality. This can lead to a better user experience for your visitors, which can result in increased traffic and higher conversion rates.

Enhanced Security

Security is a critical aspect of website maintenance. A website can be vulnerable to malicious attacks, and this could result in loss of data, downtime or even complete website shutdown. A professional website maintenance service will ensure that your website's security features are up-to-date, and regularly monitor the website for any potential security threats. This will give you peace of mind knowing that your website is secure and protected against cyber threats.

Saves Time and Money

Hiring a professional for website maintenance ultimately saves time and money. Professionals have the necessary experience and expertise to get the job done quickly and efficiently. This can save you the time and effort of trying to figure out and fix website issues yourself. Additionally, regular website maintenance helps prevent major issues from occurring that can end up costing a lot more in terms of time and money to fix.

Improved SEO

Search engine optimization (SEO) is another important aspect of website maintenance. A professional website maintenance service will conduct regular SEO audits to identify any issues that may affect the website’s ranking on search engines. They will also implement effective SEO strategies to improve website ranking and visibility.

Access to Expertise and Support

When you hire a professional for website maintenance, you gain access to their expertise and support. These professionals have extensive knowledge about website maintenance and can provide valuable insights that can help you improve your website’s performance. They can also offer technical support and assist with any issues you may encounter with the website.


Hiring a professional for website maintenance offers many benefits that can help improve your website’s performance, security and SEO. It saves you time and money, and provides access to expertise and support. By outsourcing website maintenance to a professional, you can focus on your business and leave the website maintenance to the experts.

Factors to Consider When Choosing a Website Maintenance Service

Maintaining a website can be a daunting task, especially for businesses or individuals who lack technical knowledge. This is where website maintenance services come in handy. A good website maintenance service ensures that your website is always up-to-date, secure, and responsive. However, choosing the right website maintenance service can be overwhelming. Here are some factors to consider when choosing a website maintenance service.

Experience and Expertise

One of the key factors to consider when choosing a website maintenance service is the experience and expertise of the company. You want to work with a company that has proven experience in maintaining websites similar to yours. Check the company's portfolio to see if they have worked with businesses or individuals in your industry. An experienced website maintenance service will be able to anticipate problems, provide solutions, and offer suggestions to improve your website.

Pricing and Service Levels

Pricing is another crucial factor to consider when choosing a website maintenance service. The pricing model should align with your budget. Most website maintenance services offer different levels of service, from basic maintenance to more comprehensive services. Choose a service that provides the level of service that meets your website maintenance needs. Also, ensure that the service is transparent with its pricing, so you don't get hit with hidden costs.

Turnaround Time

The website maintenance service should have a quick turnaround time for responding to issues and fixing them. You don't want to have a broken feature on your website for an extended period as it could lead to loss of customers and revenue. Find out the service provider's response time to technical problems and how often they carry out website backups to prevent data loss in case of a crash.


The website maintenance service should provide excellent support, whether phone, ticket system, or email. Determine if the support is limited to business hours or if it's available 24/7. Consider a company with a good track record of providing prompt support, and if possible, read reviews or ask for references from previous clients to gauge the level of support you can expect.


The reputation of the website maintenance service provider is critical. You want to work with a company that has a good reputation for providing quality services and excellent customer support. Check reviews online or ask for references to ensure you are working with a reliable provider.

Security Measures

Security is vital for any website, and it's crucial to choose a website maintenance service provider with robust security measures. The service provider should have measures in place to prevent cyber attacks, including updates that mitigate vulnerabilities and regular backups. A secure website maintenance service protects your business from data breaches and other cyber threats.

In conclusion, choosing the right website maintenance service provider can have a significant impact on your site's functionality, user experience, and security. The service provider should have experience, offer transparent pricing, provide quick turnaround time, robust customer support, an excellent reputation, and security measures. Consider these factors and take your time to choose the right service provider to ensure your website is always in top shape.

Best Practices for Handling Website Errors and Broken Links

Despite our best efforts to prevent them, website errors and broken links can still occur. It's important to handle these issues quickly and effectively to improve user experience, maintain your website's credibility, and avoid negative impacts on SEO. Here are some best practices for handling website errors and broken links:

Monitor Your Website Regularly

Regularly monitor your website for any errors or broken links. You can use various free and paid tools like Google Webmaster Tools, Screaming Frog, and Ahrefs to help you identify any issues.

Fix Broken Links as Soon as Possible

Broken links can negatively affect the user experience and cause frustration. Fix broken links as soon as you notice them. If you have a lot of broken links, prioritize fixing the ones with high traffic.

Create Custom 404 Pages

Custom 404 pages help users find their way around your website if they encounter broken links. Make sure your custom 404 page is user-friendly, informative, and includes a search function to help visitors find what they're looking for.

Redirect Broken Links

Redirecting broken links to relevant and working pages can help keep visitors on your website and improve user experience. You can use redirects like 301, 302, and 307 to redirect broken links.

Backup Your Website Regularly

Website backups can help you restore your website in case of major issues or errors. Make sure to backup your website regularly and store the backups in a secure location.

Conduct Regular Site Audits

Conducting regular site audits can help you identify and fix any website errors or broken links. Site audits can help you improve the user experience and ensure that your website is functioning optimally.

Test Website Changes

Before publishing any website changes, test the changes to ensure that everything is working properly. You can use various testing tools like Google Analytics, Crazy Egg, and Optimizely to optimize your website.

Keep Your Plugins and Software Updated

Outdated plugins and software can cause website errors and security issues. Make sure to keep your plugins and software updated to avoid any issues.

By implementing these best practices, you can effectively handle website errors and broken links, improve user experience, and maintain your website's credibility.

In conclusion, website errors and broken links can have a significant impact on the user experience and the search engine optimization of your website. As we have discussed, there are several types and causes of website errors, including broken links, server errors, and page not found errors. However, detecting and fixing these errors can be a straightforward process if you have the right tools and strategies.

One efficient way to detect broken links is by using various online tools such as Google Webmaster and Broken Link Checker. These tools allow you to scan your website for broken links and provide you with a list of all the errors detected. Additionally, to prevent broken links from occurring, it's essential to use a content management system that makes it easy to update your website and ensure all your links are working correctly.

Website maintenance is crucial to prevent and fix website errors, as it keeps your website running smoothly and up-to-date. As we have seen, a neglected website can experience many problems such as broken links, slow loading speed, and security issues. Thus, it's essential to hire a professional for website maintenance to ensure timely updates and prompt error detection and fixing.

To choose a website maintenance service, it's vital to consider factors such as cost, experience, reputation, and customer service. Best practices for handling website errors and broken links, including regularly checking your website for errors, providing a 404 error page, using 301 redirects, and ensuring all your links are working correctly.

In conclusion, taking action to detect and fix website errors, and broken links is essential to the success of your website. By following the recommendations provided in this article, you can maintain your website's optimal performance, improve the user experience, and enhance your SEO ranking.

Leave a Reply

Your email address will not be published. Required fields are marked *